We’re coming off a really great pitch for a brand campaign. Maybe I’m just caught up in the after-glow of it all, but it has me thinking about what exactly makes for a good pitch. It’s definitely about the satisfaction of working hard as a team to pull everything together – each doing their part to bulletproof the recommendations. We did the research to understand audience concerns and looked at competitor positioning/messaging, so we know our ideas will resonate and differentiate. And of course it’s a total rush presenting the ideas we’ve put our hearts and souls into, hoping our soon-to-be new client loves our work as much as we do.
The other necessary ingredient is a really solid and thorough brief from the client (which we definitely had). When our client is open and transparent about their strategic objectives, needs and desires, and shares what they know, our creative really sings. Everyone leaves the table knowing that we hit the mark and this is going to be a great partnership.
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