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Triangulating the ideal brand position
We are all used to hearing that a brand is much more than the logo and tagline. It is also important to remember that brand development – when done right – can earn a premium price or help build true...
View ArticleHey man, great pitch
We’re coming off a really great pitch for a brand campaign. Maybe I’m just caught up in the after-glow of it all, but it has me thinking about what exactly makes for a good pitch. It’s definitely about...
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